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Privacy Policy
At Ricks Rigz, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, why we collect it, how we use it and the choices you have when using the website.
1. Who We Are
This website is operated by Ricks Rigz.
For data protection purposes, the business identified above is responsible for deciding how and why your personal information is used.
2. Information We Collect
We may collect personal information when you browse our website, create an account, place an order, contact us, subscribe to communications or otherwise interact with Ricks Rigz.
Identity & Contact Details
Your name, billing address, delivery address, email address, telephone number and account details.
Order Information
Products purchased, product options, order value, delivery information, transaction records and communications relating to an order.
Payment Information
Information required to process your payment. Payments may be handled by third-party payment providers. We do not need to store your full payment card details when they are processed securely by those providers.
Technical Information
Information such as your IP address, browser, device type, website activity and information collected through cookies and similar technologies.
Marketing Preferences
Your preferences about receiving promotional emails or other marketing communications from us.
Customer Communications
Messages, enquiries, reviews, customer service requests and other information you choose to send to us.
3. How We Use Your Personal Information
We only use personal information where we have an appropriate reason and lawful basis to do so.
| Purpose | Typical Lawful Basis |
|---|---|
| Processing and fulfilling your orders | Performance of a contract |
| Taking payment and processing refunds | Performance of a contract |
| Delivering products to you | Performance of a contract |
| Responding to customer service enquiries | Contract and/or legitimate interests |
| Maintaining business, accounting and tax records | Legal obligation |
| Protecting our website and preventing fraud | Legitimate interests and/or legal obligation |
| Improving our website, products and customer experience | Legitimate interests, where appropriate |
| Sending marketing communications where required consent has been given | Consent, or another permitted basis where applicable |
4. Orders & Payments
When you place an order, we use the information you provide to process your purchase, take payment, prepare your order, arrange delivery, provide order updates and handle any returns, refunds or customer service enquiries.
Payment transactions may be processed by specialist payment service providers. Those providers process payment information in accordance with their own privacy and security requirements.
5. Delivery & Fulfilment
We may share the information necessary to fulfil your order with delivery companies, postal operators, couriers and other fulfilment providers.
This will normally include information such as your name, delivery address, contact details and other information required to complete the delivery.
6. Who We May Share Information With
We may share personal information with trusted organisations where this is necessary to operate our business and provide our services.
- Payment processing providers
- Delivery companies, couriers and postal services
- Website hosting and technical service providers
- Email and customer communication providers
- Professional advisers such as accountants or legal advisers
- Analytics and website service providers, where permitted
- Government bodies, regulators or law enforcement where legally required
We do not sell your personal information to third parties.
7. Cookies & Similar Technologies
Our website may use cookies and similar technologies to operate essential features, remember preferences, understand how the website is used and, where applicable, support analytics or marketing.
Cookies that are strictly necessary for services requested by the customer, such as maintaining the contents of a shopping basket, may be used without the same consent requirement as non-essential cookies.
Where consent is required for non-essential cookies, they should not be activated until you have made the relevant choice through our cookie consent controls.
8. Marketing Communications
If you have chosen to receive marketing communications from Ricks Rigz, we may send you information about products, offers, fishing guides and other relevant content.
You can unsubscribe from marketing communications at any time by using the unsubscribe option contained in an email or by contacting us.
Unsubscribing from marketing does not prevent us from sending essential service messages relating to an order, account or customer service enquiry.
9. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, tax, fraud prevention and customer service requirements.
Different information may therefore be retained for different periods. For example, transaction and accounting information may need to be retained for longer than general customer enquiries.
10. International Data Transfers
Some service providers we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made using safeguards required by applicable data protection law.
11. Keeping Your Information Secure
We use appropriate organisational and technical measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
12. Your Data Protection Rights
Depending on the circumstances, UK data protection law gives individuals rights relating to their personal information.
Access
Ask for a copy of personal information we hold about you.
Correction
Ask us to correct inaccurate or incomplete information.
Erasure
Ask us to delete personal information in certain circumstances.
Restriction
Ask us to restrict certain uses of your information.
Objection
Object to certain processing, including some direct marketing.
Data Portability
Ask for certain information in a portable format where the right applies.
Withdraw Consent
Withdraw consent where our processing relies upon your consent.
These rights are not absolute and whether a particular right applies can depend on the circumstances and lawful basis for processing.
13. How To Exercise Your Rights
To ask a question about your information or exercise a data protection right, contact us using:
We may need to verify your identity before responding to a request.
14. Complaints
If you are unhappy with how we have handled your personal information, please contact us first so that we have an opportunity to investigate your concerns.
You also have the right to raise a concern with the UK data protection regulator, the Information Commissioner's Office (ICO).
15. Third-Party Links
Our website may contain links to websites operated by other organisations. We are not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy information before providing personal information to them.
16. Changes To This Privacy Policy
We may update this Privacy Policy when our services, technology, suppliers or legal obligations change.
The latest version will be published on this page and the date at the top of the policy will be updated where appropriate.
Questions About Your Personal Information?
If you have any questions about this Privacy Policy or how Ricks Rigz handles personal information, please contact us and we will be happy to help.
Contact Ricks Rigz